Digital marketing refers to advertising delivered through digital channels, such as use of the Internet, websites, mobile devices/apps, social media, search engines, email and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavour that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.
Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. Digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.
Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer. Internet marketing differs from digital marketing. Internet marketing is advertising that is solely on the Internet, whereas digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a mobile app. Most common digital marketing channels and strategies businesses use to reach people online:
A static site is a site which contains Web pages with fixed content. Each page is coded in HTML and presentations similar items to each guest. Static locales are the most fundamental kind of site and are the simplest to make. Static sites require no Web programming or information base plan. A static website can be worked by essentially making a couple of HTML pages and distributing them to a Web server. Since static Web pages contain fixed code, the substance of each page doesn't change except if it is physically refreshed by the proprietor. This functions admirably for little sites, yet it can make enormous locales with hundreds or thousands of pages hard to keep up with. Static locales that contain a ton of pages are much of the time planned utilizing topics and layouts. This makes it conceivable to refresh a few pages on the double, and furthermore gives a reliable design all through the site. One more method for understanding static Web pages is to balance them with dynamic Web pages. The last option have controls and structures that are profound coded, so the page shows distinctively to various clients or in various circumstances.
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