Content marketing is another fairly broad digital marketing term. The goal of content marketing is to reach potential customers through the use of content.
Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns. Content marketing covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, online courses, infographics, podcasts, and webinars.etc)
to build brand awareness or drive clicks, leads or sales.
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